How To Find Keywords For Seo?
Huron Mak
Huron is the Founder of Clickspo, and has over 8+ years of digital marketing experience ranging from website development, ecommerce, SEO, and paid ads.
He has strategized and executed over 200 successful digital marketing campaigns for clients around the world.
Finding the right keywords for SEO is one of the most impactful steps in building an organic traffic strategy. The right keywords don’t just bring visitors – they attract the right visitors ready to engage or buy.
At Clickspo, we help brands discover data-driven keywords that convert. Below, we’ll share how professionals uncover keywords that actually grow leads and sales.
Step 1: Understand Your Audience
Before opening any keyword tool, start by understanding:
- Who your target audience is
- What problems they’re searching to solve
- How they describe those problems in their own words
Step 2: Use Keyword Research Tools
Here’s a breakdown of the most reliable tools SEO professionals use:
When combining these tools, always:
- Focus on search intent, not just volume
- Identify long-tail variations that show buyer intent (e.g., “SEO pricing Hong Kong” instead of “SEO”)
Explore related insights: SEO Pricing Hong Kong
The first movers who invest in SEO now will likely dominate future searches.
Step 3: Analyze Competitor Keywords
Professional SEO teams at Clickspo start by mapping the keyword landscape – who’s ranking, for what, and why.
Steps:
- Identify top competitors via Google search.
- Use Ahrefs or SEMrush to extract their ranking keywords.
- Sort by:
- Relevance
- Keyword Difficulty (KD)
- Search Intent (Informational / Commercial / Transactional)
🧭 Focus on the “gaps” – keywords your competitors rank for but you don’t.
Step 4: Prioritize and Map Keywords
Not all keywords are created equal. After research, categorize them into a Keyword Map:
This ensures each page has a clear keyword focus – and avoids internal competition.
Step 5: Measure and Refine
Keyword research isn’t a one-time process. Review monthly or quarterly using:
- Google Search Console (track new queries)
- Ahrefs Rank Tracker
- Clickspo Performance Reports (custom insights per campaign)
Track metrics like:
- Click-through rate (CTR)
- Conversion rate
- Keyword movement (rank positions)
You can see performance reports in your client dashboard (referenced from your internal system).
Final Thoughts
Finding keywords for SEO isn’t about chasing volume – it’s about matching search intent with business goals.
At Clickspo, our SEO team blends data, experience, and strategy to uncover high-converting keywords tailored to your niche.
