Contact us
WhatsApp Us

Upskyler

By focusing on high-converting keywords and creating content to help parents understand their product, SEO helped turn Upskyler’s website into a reliable growth engine.

Conversion % Increase

+187%

Engaged Sessions Increase

+165%

Keywords in Top 3 position

+118% (24 keywords)

Keywords in Top 10 position

+92.9% (54 keywords)

The Challenge

Upskyler, a growing tutoring service in Hong Kong, struggled with visibility in a hyper-competitive education market. Although they offered high-quality in-person and online tutoring services, they lacked the online reach to attract new students consistently.

  • A low number of keywords ranking on Google
  • Poor organic visibility for key tutoring-related searches
  • Reliance on referrals and paid ads for most of their student inquiries
  • No clear SEO strategy to drive sustainable growth

The Strategy

We implemented a data-driven SEO strategy focused on:

  1. Building organic visibility through keywords their competitors were lacking

  2. Tracking keyword movements from direct competitors and prioritising high-intent topics

  3. Building backlinks focusing on pages with consistent ranking growth and user engagement

Phase 1: Technical & On-Page SEO Foundations

1.1 Website Audit & Fixes

  • Fixed on-page issues (title tags, meta descriptions, heading structure)
  • Improved crawlability and indexation of key subject and course pages
  • Translation to Traditional Chinese debug

1.2 Keyword Research 

  • Targeted high-volume tutoring keywords in Cantonese and English
  • Optimised existing pages to align with search intent
  • Created keyword clusters for priority topics (e.g., DSE, primary tutoring, one-on-one classes)

1.3 Content Strategy & Blog Development

  • Published SEO-optimised blog content around local tutoring tips and parent concerns
  • Used internal linking to support key landing pages and improve time on site

Phase 2: Performance Tracking & Growth Monitoring

2.1 Keyword Rank Tracking

  • Shifted from generic to service-specific niche keyword campaign directly targeting parents
  • Increased number of ranking keywords up to 75 on the first page of Google
  • Added negative keywords to cut waste and boost relevance

2.2 Organic Traffic Growth

  • Sessions from organic search increased from 4,677 to 13,444 (+187.5%)
  • Engaged sessions grew from 2,607 to 6,919 (+165.4%)
  • Tracked continuous growth in GA4 with clear attribution to SEO

Conclusion

By investing in SEO and consistently publishing optimised content, Upskyler achieved:

This case study shows how a strong SEO strategy can transform digital visibility and drive high-quality leads for education businesses in Hong Kong.

Speak to a specialist

Table of Contents

600+ conversions with 25/25 keywords on the first page of Google in 3 months

L’ORO Jewellery

Loro Diamonds - a premium jewellery brand in Canada saw an increase of 90% of keywords ranking on the first page of Google (0 before starting). Leading to an increase of organic traffic and over 1,000+ conversions through Google Ads by combining SEO with a refined Google ads strategy. With 17 keywords ranking in the top 3 and a consistent Google ads performance, they scaled direct-to-consumer growth efficiently across both paid and organic channels.
View project

+1,100 conversions and 52 keywords in top 3 position on Google in 3 months

Kendamil

Kendamil - a premium baby formula brand in Hong Kong saw a 52% uplift in organic traffic and over 1,100 conversions through Google Ads by combining SEO with a refined Google ads strategy. With 52 keywords ranking in the top 3 and a consistent Google ads performance, they scaled direct-to-consumer growth efficiently across both paid and organic channels.
View project

50%+ increase in leads from 290 keywords on the first page of Google

FastLane

FastLane - a professional accounting firm in Hong Kong saw immediate results after focusing on their website conversions and SEO. Over just a few months, their keyword rankings surged, exceeding 1,500 monthly sessions, consistently bringing in high-intent leads.
View project
Scroll to Top