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FastLane

FastLane – a professional accounting firm in Hong Kong saw immediate results after focusing on their website conversions and SEO. Over just a few months, their keyword rankings surged, exceeding 1,500 monthly sessions, consistently bringing in high-intent leads.

Keywords ranking in top 3

99 keywords

Keywords ranking in top 10

215 keywords

Organic traffic (Monthly)

1,500+

Organic Keyword (Growth)

279+

The Challenge

FastLane, specialising in accounting and company setup across Hong Kong and offshore markets, had limited online visibility despite a wide range of high-value offerings. Their content lacked keyword targeting, and organic search was not a consistent source of leads.

  • Low keyword rankings for high-intent search terms
  • Heavy reliance on word-of-mouth and referrals
  • Poor visibility for competitive terms like "payroll company", "BVI registration", and "company secretary services"
  • No consistent traffic growth or performance tracking

The Strategy

We implemented a data-driven SEO strategy focused on:

  1. Building organic visibility through keywords their competitors were lacking

  2. Tracking keyword movements from direct competitors and prioritising high-intent topics

  3. Improving customer journey across each page interaction focusing on booking 

Phase 1: SEO Foundations & Technical Cleanup

1.1 Website Audit & Fixes

  • Mapped over 300 keywords and ranked 90% on the first page
  • Improved crawlability and indexation of key subject and course pages
  • Translation to Traditional Chinese debug

1.2 Keyword Research 

  • Updated headers, title tags, and meta descriptions for relevancy
  • Enhanced internal linking structure to distribute page authority
  • Created keyword clusters for priority topics (e.g., small businesses, entrepreneur, overseas business)

1.3 Technical Website Improvement

  • Fixed crawl and indexation issues included over 100+, 403 and 404 errors
  • Improved page load speed and structured data setup

Phase 2: Performance Tracking & Growth Monitoring

2.1 Strategic Content Deployment

  • Shifted from generic to service-specific niche keyword campaign directly targeting parents
  • Created high-converting landing pages for services like “income statement services”, “BVI setup”, and “accounting for hospitality”

2.2 Keyword Rank Monitoring

  • Monthly organic traffic increased to a stable 1,500 visitors
  • Increased keywords in Top 3 from 11 → 99 (+883%)
  • Increased keywords in Top 10 from 127 → 215 (+154%)

Conclusion

Through ongoing SEO improvements and a content strategy tailored to high-value search terms, FastLane Global achieved:

This case study shows how a strong SEO strategy can transform digital visibility and drive high-quality leads for education businesses in Hong Kong.

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