Bitmart
First Page Ranking
33/35 keywords
Top 3 positions
15/35 keywords
Organic Traffic Growth
+112%
The Challenge
BitMart, a global cryptocurrency exchange, operating in one of the most saturated and competitive SEO environments finance and crypto. Despite strong brand awareness among traders, they faced challenges with:
- Low visibility for high-intent travel-related keywords
- Weak content structure and lack of on-page keyword clusters
- Suboptimal technical SEO and site performance
- Minimal backlinks from relevant, authoritative crypto publications
The Strategy
To help BitMart dominate organic rankings quickly, we launched a fast-execution SEO sprint focused on:
- Localised keyword strategy
- Technical restructuring target pages and blogs with developers
- Targeted backlink building strategy
Phase 1: Fixing Technical SEO Enhancements
1.1 Competitor Research & Keyword Targeting
- Identified missed opportunities across 50+ high-intent crypto trading terms
- Focused on long-tail modifiers like “buy crypto in...”, “BitMart fees for ETH”, “how to withdraw from BitMart”
- Clustered keywords into intent driven themes (guides, FAQs, sign-up pages)
1.2 Localised Keyword Strategy
- Prioritized region-specific variations to reduce competition and boost relevance
- Implemented a strategic internal linking structure
- Developed keyword maps for 6 languages across primary BitMart markets
Phase 2: Updating On-page SEO
2.1 Content Revamp
- Rewrote and optimised 15+ landing pages and blogs
- Added schema markup (FAQs, articles) for rich snippet eligibility
- Embedded trust signals (e.g., reviews, awards, security badges) to improve E-E-A-T
2.2 Internal Linking Strategy
- Deployed a silo structure linking guides, glossary terms, and exchange features
- Connected old blog content to money pages via contextual anchor links
Phase 3: Link Building Strategy
3.1 High Authority Crypto Backlinks
- Built 80+ backlinks from DA 50+ crypto/finance blogs, media outlets, and podcasts
- Anchors matched top keyword targets for natural, safe link distribution
3.2 Indexation boost
- Submitted refreshed XML sitemap to accelerate indexation
- Conducted digital PR campaigns, securing features on sites like Lonely Planet & Forbes Travel
Conclusion
By executing a focused, high-impact SEO campaign, BitMart achieved:
- 90% of keywords ranked on the first page in 2 months
- 42% ranking in the top 3 positions
- Increased organic traffic by 112%
This case study highlights how technical SEO, content strategy, and keyword research can drive measurable growth in the competitive cryptocurrency industry.
Table of Contents
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