10 Steps A Business Owner Can Immediately Do to Improve SEO
Huron Mak
Huron is the Founder of Clickspo, and has over 8+ years of digital marketing experience ranging from website development, ecommerce, SEO, and paid ads.
He has strategized and executed over 200 successful digital marketing campaigns for clients around the world.
Search Engine Optimization (SEO) isn’t just for marketers or tech experts. Every business owner can make simple, immediate improvements that strengthen online visibility and drive real results.
Here are 10 practical steps you can take today – no coding or fancy tools required.
1. Audit Your Website’s Current SEO Performance
Before improving, you need to know where you stand. Use free tools like:
- Google Search Console – to see which keywords you rank for and identify errors.
- Google Analytics 4 (GA4) – to measure organic traffic and conversions.
- PageSpeed Insights – to check site speed, which directly impacts rankings.
Take note of your top-performing pages, broken links, and underperforming keywords. This will guide your next actions.
2. Optimize Your Google Business Profile
If you’re a local business, your Google Business Profile (GBP) is one of the most powerful SEO assets.
Action steps:
- Add accurate business information, hours, and services.
- Upload quality photos of your team, office, or products.
- Encourage customers to leave authentic reviews.
Make sure your business name, address, and phone number (NAP) match across all online listings.
Discover how to improve your local visibility in our Local SEO service page.
3. Improve Your Website Speed
A fast website enhances user experience and search rankings.
Quick fixes:
- Compress large images using tools like TinyPNG.
- Remove unnecessary plugins.
- Enable browser caching.
If your site loads in more than 3 seconds, it’s time to optimize. Google rewards faster sites with better visibility.
4. Refresh and Optimize Page Titles & Meta Descriptions
Your title tags and meta descriptions are what searchers see first. Make them count.
Example:
Instead of “Clickspo Digital Marketing,” we use “Digital Marketing Agency | Strategies That Win In 2025 – Clickspo”
5. Create High-Value, SEO-Friendly Content
SEO success starts with helpful content that answers search intent.
Steps to improve content:
- Focus on one primary keyword per page.
- Use H2s and bullet points for readability.
- Include internal links to related service or blog pages.
Regularly updating blog posts with fresh insights signals to Google that your site is active and relevant.
6. Optimize for Mobile
More than 60% of searches happen on mobile. If your site isn’t mobile-friendly, you’re losing visitors.
Google retired their own mobile friendly testing tool in December 2023, but there are a lot of other tools online allowing you to check if your website is mobile friendly and see how it looks like on mobile devices.
Please ensure:
- Buttons are easy to tap.
- Text is readable without zooming.
- Pages don’t rely on pop-ups that block content.
7. Build Quality Internal Links
Internal links help Google understand your site structure and distribute authority between pages.
Action steps:
- Link from high-traffic blog posts to service pages.
- Use descriptive anchor text like “our SEO strategy guide” instead of “click here.”
- Add links naturally within relevant content.
If your blog mentions a service you provide, simply link that "text" to your service page
8. Earn Backlinks from Authoritative Sites
Backlinks remain a core ranking factor in Google’s algorithm.
You can start earning them by:
- Getting listed in local directories and industry associations.
- Writing guest posts for relevant blogs.
- Collaborating with partners and vendors for mutual link sharing.
Quality matters more than quantity, one backlink from a reputable site or a PR media is worth more than dozens from low-quality ones.
9. Add Schema Markup (Structured Data)
Schema markup helps search engines understand your content better, enabling rich results like star ratings, FAQs, and product prices.
Use free tools like Google’s Structured Data Markup Helper or schema free generators to add it to your site.
This can immediately improve click-through rates and visibility in search results.
Remember that you must embed these schemas in the of your blog / page
10. Monitor, Measure & Keep Improving
SEO isn’t a “set and forget” activity. Track performance monthly and refine your strategy.
Measure:
- Organic traffic growth (via GA4)
- Keyword ranking changes (via Ahrefs or Semrush)
- Conversions from organic search
Small, consistent actions make the biggest impact over time.
Final Thoughts
Improving your SEO doesn’t require a massive budget, just consistency and attention to the right areas. Start with these 10 steps today, and you’ll already be ahead of most competitors who ignore the basics.
If you’re ready to go beyond the DIY stage, our team at Clickspo specializes in SEO strategies that convert – not just rank.
